The first ever VR brand recall study

 In Case Study

It’s been an exciting 7 months of development on our immersive game show, Kiss or Kill. We’ve done over 1,000 play tests to date as we work to create an unforgettable experience.

All game shows since the very first ones have had brands involved. Kiss or Kill will be no different, so we have partnered with YuMe to do the first ever VR brand recall study.

We’ll be bringing 50-100 people through Kiss or Kill to see how effective and memorable brand experiences are when fully immersed. With a new medium comes a unique opportunity to make things better. Advertising is high on the list of things that need to be completely rethought. This study is but a small step in that direction.

If you live in the San Fransisco area and are available this weekend, sign up to participate! Those selected will earn $60 for their time, and get to play the latest version of Kiss or Kill!

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